Social Media: You Built it; Now What?
Submitted by Alex Blum on Mon, 10/08/2007 - 13:46.
Web developers and designers for huge companies and niche sites alike are all jumping on the social media bandwagon, realizing that social networking, user-generated content, video-sharing and Widgets are more than just ways to kill time in the office; they can be incredibly effective in growing and increasing audience engagement. |
Scaling the Social Web
Move over, MySpace. Online players from media giant Viacom to auctioneer eBay are adding networking features for their users.
A broad array of online players, from major media companies like Viacom (VIA) to e-commerce providers such as eBay (EBAY), are adding networking features to their online destinations, letting users create detailed Web identities, connect with people over common interests, share content, and, above all, socialize. "Our audience loves to connect through shared passions, whether it is the music that they love or the causes they believe in," says Christina Norman, president of Viacom-owned MTV, which on Sept. 20 announced the creation of think.MTV.com, a network that encourages youth activism. |
